About Me

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Ava Nouri

With over three decades of diverse experience in engineering, sales, and education, I believe that true job satisfaction goes beyond the title. It's about creating a lasting impact on people's lives. This mindset guided me toward a career in coaching, where I take pride in assisting clients as they navigate their personal aspirations within a secure and encouraging environment. Beyond that, I've also ventured into entrepreneurship, enriching my perspective with insights from various professional and business realms.

I graduated from the University of Science & Technology in Tehran with a BSc in Computer Engineering. Before entering university, I had developed a passion for computer programming and began taking courses during high school. Once I entered university in early 80’s, I had already started jobs that paid me well to convert many applications from big mainframe computers and low-level programming languages to simple high-level PC based languages. Throughout the following 20 years, I gradually became fond of finding applications of numeracy and computer programming into different fields such as mechanical engineering, civil engineering, and surveying engineering. I gained experience working for several companies using CAD/CAM (Computer aided design/Computers aided manufacturing) and CNC (Computer numerically controlled) lathe and drilling machines, topographic mapping, GIS (Geographical Information Systems), AutoCAD, calculating transportation and excavations of soil for building dams, Asset Management and tracking tangible assets with RFID (Radio Frequency ID). I understand the passion and curiosity to explore many career paths and I feel that my widespread experience has well equipped me for a career in coaching.


" I understand the passion and curiosity to explore different career paths and developing many skills. I feel that my widespread experience has well equipped me for a career in coaching."


Some things changed...

Once I became a mother, I learned so much more about life and developed a passion about having a lasting impact on my daughter by teaching her. That experience helped me see the world from different angles, respect perspectives, and most importantly, learn to understand that mindset is what drives us to be more passionate about learning, self awareness, transformation, progress, and achievements. Observing my daughter’s curious mind and her joy of learning encouraged me to volunteer at her early elementary school classes. Through this volunteering, I explored careers in the educational space.

Needless to say, I fell in love with teaching. After finding this newfound passion, I started my business as the owner of an educational franchise for about 15 years. Through our program, young learners learned to achieve their short term and long tern goals which had a lasting impact on them. They became independent resilient learners and gained confidence. Every day I learned something new from them. On the business side, I recognized and appreciated the fact that running a small business is like riding a roller coaster—full of exhilarating highs and stomach-dropping lows in what feels in a 24-hour job! Like other business owners, I reached to the challenges I faced, the lessons I learned, and the unexpected joys that came my way. Late nights spent on crunching numbers or the satisfying feeling of seeing my team’s hard work pay off, the "Eureka!" moments that changed the game for the business and more. I have experienced that coaching supports the growth and resilience of the business.

After selling my successful business, next for me was to explore coaching. I successfully completed the UBC (University of British Columbia) Organizational Coaching Program in May 2023. I had the privilege of working and being coached by many industry leaders as my educators and many talented professionals as my cohorts. This experience made me think further about my identity as an immigrant of over 25 years and further respect my core values. I learned to rely on my abilities and experiences and continue looking at different perspectives from a bird’s eye view and from the angle, that the client likes to see. Read more about what coaching is at: (add the link) and more about my commitment as a coach at: (add the link)

After three decades of broad experiences and a compassion for helping individuals grow, it is truly an honor for me to embrace a coaching journey together with you! 

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